Must ensure you have lots of flash animation and pop ups- because everyone just loves those, also, make sure opening page is filled with useful graphics e.g. ultra high res picture of business owner smiling benignly at customers, and possibly family members. Further, ensure everyone that visits site (particularly dial up customers) have to download useful graphics before going further in the site (they just love that!)
Help : It is very important to properly organise your help: to wit: The most obscure topics should come first, (otherwise how would you find them?) - commonly needed topics should come last. Thus
How to render your page in Finnish, every second Thursday
Should always come before
Change your password.
Search tips: Web users love a challenge- help search should be organised accordingly. So if you search for "password change" all results should concern- "Olympic washing machine throwing" thus making for an interesting diversion from their tedious tasks.
More Search Tips: Always include a search box that either
Isn’t indexed- so can’t find anything no matter what you put in there.
OR
Goes to the web search with a random pornographic word, to make for a more... stimulating web experience- particularly helpful if you are at work, looking up bolt prices with the boss looking over your shoulder.
Hope these help